Archive

Below is a full variety of past work I’ve done throughout my career in production.

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Chevy 24 hour Hack Lab

I had the extraordinary opportunity to travel with McCann and Chevrolet to Cannes Lions in France in 2017. 

Chevrolet teamed up with the brightest young minds from all over the world, to help counter the epidemic of texting and driving. We all know texting & driving is dangerous, but many still do it. However, 78% of people would stop texting and driving if their friends were to tell them it's stupid.

These young minds were brought to Detroit and entered into our 24 hr Chevy Hack Lab.  They were challenged to use 'Positive Peer Pressure' and technology to generate creative solutions to this global epidemic. The winning team of 3, presented an app called "VPAL", or "Voice Pal."

The idea was to prerecord messages through the app from your friends and family.  The app would know when you're driving, so when you absent-mindedly pick up your phone, these personalized alerts from your mom, best friend, boyfriend/girlfriend would yell at you to put your phone down.  Chevrolet sponsored the creation of the Beta VPAL App and partnered with the sociology graduate program at Wayne State University to do a large study.  Chevrolet, McCann and one of the Hack Lab winners revealed the Beta App technology at Cannes Lions International Festival of Creativity.  

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Colorado ZR2 Reveal

Dealing with a vehicle that has yet to be revealed undergoes extensive security measures, confidential protocols and secret locations. Capturing the Colorado ZR2 was an utter blast with director Ken Arlidge of Rocket Film. 

Ford Service - Quick Lane

These fun broadcast spots highlighted Quick Lane's servicing capabilities in a goofy way with their spokesperson, Murphy - the Quick Lane Tech. This was my first TV spot!

Bolt EV: Q & A

There's a certain amount education that needs to happen with regards to consumers looking to purchase an electric vehicle. With the BOLT EV hitting the market, we interviewed BOLT engineers and designers to give some simple insight on what this electric vehicle is all about.  10 Q & A videos lived on the BOLT EV's launch site. 

Chevrolet Global Features

Across multiple nameplates for Chevy, I had the opportunity to produce over 50+ feature videos for Cruze, Equinox and Traverse.  We were tasked with capturing footage that could be used for all Chevy markets across the globe. One project to fulfill the needs of multiple global clients. We needed to have universal talent, global locations, avoid product differences between regions, and deliver "English Master Templates" for markets to use and update in micro.

Chevrolet: Head to Head

I had the fun opportunity to work with Andrew Proctor & The Mill team, to produce (10) “Head to Head” social videos of the All New Chevy Traverse vs. its’ competitors. We shot the vehicles practically on a soundstage with multiple output formats in mind. Then we were able to create a fresh environment in post highlighting all the benefits of the Chevrolet Traverse.

Ford: Go Further Series

The Ford Go Further Series, was a compilation of personal stories of Ford owners, who do more for their community and the world they live in.  With thousands of submissions, Ford & Global Team Blue cranked out a 2 videos a month, working with small crews and small budgets, capturing as many stories as we could, of Ford owners going further.

Ford: Change Makers

Change Makers: At Team Detroit (now Global Team Blue), I worked on a campaign focusing on employees within the agency.  Highlighting their personal backgrounds, to show who they are today: Change Makers.

Oldies but Goodies