A new brand of Molson Coors called MOVO, (a trendy wine spritzer in a can) was launching and they needed bright, unabashed content - fast! Then the pandemic hit, and a huge shift needed to happen. How do we cut through all the chaotic noise to try to get all eyes on a new brand. This is how.
In the midst of the pandemic lockdown, MOVO wanted to connect with a huge target audience in a really unique way - the unsung daily hero - Mothers. Mothers who drink. Mothers who NEED a drink. Mothers who deserve a drink. Mother’s who deserve something different than the norm for Mother’s Day. Enter SCREAM-4-WINE.